Privacy Policy

Last updated: June 2025

Who We Are

Little Steps Marketing is a digital marketing agency specialising in nursery and childcare settings, based in the United Kingdom. We are the data controller for personal information collected through this website.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.

What Data We Collect

Data you give us directly

When you book a discovery call or contact us, we may collect:

• Your name
• Your email address
• Your phone number (if provided)
• The name of your nursery or childcare setting
• Any information you voluntarily share in messages or during calls

Data collected automatically

When you visit our website, certain information may be collected automatically:

• Your IP address and approximate location
• Browser type and device information
• Pages visited and time spent on the site
• How you arrived at our website

How We Use Your Data

We use your personal data only for legitimate business purposes:

• To respond to your enquiry or booking request
• To arrange and conduct discovery calls
• To provide our marketing services to you as a client
• To improve our website and understand how visitors use it

We will never sell your personal data to third parties. We will never use your data for purposes other than those listed above without contacting you first.

Legal Basis for Processing

Under UK GDPR, we process your data on the following legal bases:

• Legitimate interests — to respond to enquiries and conduct our business
• Contract — to deliver services where we have an agreement with you
• Consent — for cookies and any optional marketing communications, which you can withdraw at any time

Third-Party Services

GoHighLevel (GHL)

When you book a discovery call, you use a calendar booking tool provided by GoHighLevel (LeadConnector). Your name, email and phone number are submitted to GoHighLevel's systems. You can read their privacy policy at gohighlevel.com/privacy-policy.

Google Analytics

We use Google Analytics to understand how visitors use our site. This sets cookies on your device and sends data to Google's servers. You can opt out at tools.google.com/dlpage/gaoptout. Google's privacy policy is available at policies.google.com/privacy.

Meta Pixel

We use the Meta Pixel to understand how visitors interact with our website and to improve the relevance of any future advertising. This may set cookies on your device. You can manage your preferences at facebook.com/privacy.

Google Fonts

This website loads fonts from Google Fonts. Your IP address is sent to Google's servers when fonts are requested.

Cookies

Cookies are small text files stored on your device when you visit a website. We use the following types:

• Strictly necessary cookies — required for the site to function. Cannot be switched off.
• Functional cookies — remember your preferences such as your cookie consent choice.
• Analytics cookies — help us understand how visitors use the site. Only set with your consent.

How Long We Keep Your Data

• Enquiry data — up to 12 months if no business relationship is formed
• Client data — for the duration of our working relationship plus 6 years
• Website analytics data — as defined by the analytics provider's retention settings

Your Rights

Under UK GDPR you have the following rights regarding your personal data:

• Right to access — request a copy of the data we hold about you
• Right to rectification — ask us to correct inaccurate data
• Right to erasure — ask us to delete your data
• Right to restrict processing — ask us to limit how we use your data
• Right to data portability — receive your data in a portable format
• Right to object — object to processing based on legitimate interests
• Right to withdraw consent — withdraw consent at any time where consent is the legal basis

To exercise any of these rights, please contact us at sam@littlestepsmarketing.co.uk. We will respond within 30 days.

Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK's data protection authority:

We would always appreciate the opportunity to resolve any concerns directly before you contact the ICO.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the updated policy.

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