Marketing That Fills Nurseries
Every service we offer is built around one goal — more enrolled children in your setting. Here's exactly what we do, how we do it, and what it costs.
Simple. Transparent. Effective.
We follow the same four-step process for every nursery — so you always know what's happening and why.
Discovery Call
We learn about your setting, occupancy, goals, and what's been tried before. No cookie-cutter solutions.
Strategy & Setup
We build your campaigns, creatives, landing pages and automations — everything configured before a penny is spent on ads.
Launch & Optimise
Campaigns go live. We monitor daily, test audiences and creatives, and optimise to drive your cost per lead down.
Report & Grow
Monthly plain-English reports show exactly what your budget delivered. We review together and plan the next phase.
Everything Your Nursery Needs to Grow
Meta Ad Campaign Management
Facebook and Instagram are where parents spend their time — and where we find them for you. We build, manage and continuously optimise campaigns designed specifically for nursery enrolment, not generic lead generation.
From audience targeting to creative testing to budget allocation, everything is handled. You focus on running your nursery. We focus on filling it.
- Full campaign setup across Facebook & Instagram
- Audience research and targeting strategy
- Daily budget monitoring and optimisation
- A/B testing of audiences, creatives and copy
- Conversion tracking and pixel setup
- Monthly analytics & performance reporting
Nursery-focused — every campaign built specifically for childcare settings
Wasted spend — every penny of your ad budget is tracked and reported monthly
Ad Creative & Copywriting
Most nursery ads look the same — stock photos, generic captions, nothing that makes a parent stop scrolling. Ours are different, because they're written by someone who understands what parents need to feel before they'll trust you with their child.
- Ad creative design (static, carousel and video formats)
- Copywriting tailored to your setting and tone
- Multiple creative variations for A/B testing
- Seasonal and campaign-specific creative refreshes
- Brand-consistent templates you can reuse on social
Written by a qualified early years practitioner who understands what parents need to hear
Landing Page & Funnel Design
Getting a click is only half the battle. Most nurseries send ad traffic to their homepage — a page designed for everyone, optimised for no one. We build dedicated landing pages engineered to convert curious parents into booked tours.
- Custom landing page designed for your campaign
- Mobile-first, fast-loading build
- Trust elements: Ofsted rating, photos, testimonials
- Integrated booking form or calendar
- Thank you page and confirmation flow
- Conversion rate tracking and optimisation
Built to convert — every element designed around how parents make childcare decisions
Email & SMS Lead Nurturing
Not every parent books immediately — but that doesn't mean they're not interested. Automated email and SMS sequences keep interested parents engaged from first enquiry all the way through to enrolment — without you lifting a finger.
- Automated welcome sequence after initial enquiry
- Email nurture series (3–5 touchpoints)
- SMS follow-ups at key decision moments
- Tour reminder and confirmation sequences
- Re-engagement campaigns for cold leads
- CRM integration and contact management
No lead goes cold — automated follow-up runs in the background while you run your setting
Choose the Package That Fits Your Nursery
Every package includes a one-time £1,000 onboarding fee covering initial setup, strategy, campaign build and creative production.
- Meta ad campaign management
- Ad creative & copywriting
- Budget optimisation & spend tracking
- A/B testing of audiences & creatives
- Monthly analytics & performance report
- Email & SMS automation
- Monthly strategy review call
- Landing page design
- Website design
- Seasonal campaign planning
- Competitor analysis
- Priority support
- Meta ad campaign management
- Ad creative & copywriting
- Budget optimisation & spend tracking
- A/B testing of audiences & creatives
- Monthly analytics & performance report
- Email nurture sequences
- SMS follow-up automation
- Monthly strategy review call
- Landing page design
- Website design
- Seasonal campaign planning
- Competitor analysis
- Priority support
- Meta ad campaign management
- Ad creative & copywriting
- Budget optimisation & spend tracking
- A/B testing of audiences & creatives
- Monthly analytics & performance report
- Email nurture sequences
- SMS follow-up automation
- Monthly strategy review call
- Custom landing page design
- Full website design
- Seasonal campaign planning
- Competitor analysis
- Priority support & response
Things Nurseries Often Ask Us
Do I need to provide the ad budget separately?
Yes — our monthly fee covers management, creative and strategy. Your ad spend goes directly to Meta and is separate. We recommend starting from £300–£500/month for effective results.
How quickly will I see results?
Most nurseries see their first enquiries within 1–2 weeks of launch. Consistent tour bookings typically come within 30–60 days as we optimise the campaigns.
What does the sign-on fee cover?
The £1,000 setup fee covers everything needed before launch: campaign strategy, audience research, ad creative production, pixel and tracking setup, and any builds included in your package.
Is there a minimum contract length?
No lock-in contracts. We ask for 30 days' notice to cancel, purely for campaign wind-down. We keep clients through results, not contracts.
Can I upgrade my package later?
Absolutely. Many nurseries start on Seedling and move up as they see results. Upgrades take effect from the next billing cycle with no additional setup fee.
Do you work with nursery chains?
Both single-site independents and small chains of up to five settings. For larger groups, get in touch and we'll discuss a bespoke arrangement.
Not Sure Which Package Is Right for You?
Book a free 1-hour discovery call. We'll give you an honest recommendation — even if that means starting on the smallest package.
Book a Free Discovery Call